What we're up to
Bayer Launches its newest blood glucose meter – the CONTOUR® USB… Brightworks helps!
This truly unique device represents a big leap forward for Bayer and for diabetes management.
CONTOUR® USB Approved in Canada--We were waiting to flip the switch the day it was approved by Health Canada. Ok, maybe not "waiting to flip the switch", more like "coding like crazy and testing like mad to make sure it launched on time". But, hey, it launched on time.
We leveraged some terrific creative that was developed by the global team and localized it with some tools specific to the Canadian marketplace. The meter selection tool compares features of all relevant meters in the market and is a first in diabetes care.