What we're up to

Max brings a maturity that has been lacking on the Brightworks management team and plans to make some big (diaper) changes. Like many executives he communicates his needs by making noises, pointing and throwing things on the floor.

Max is a true "digital native" having literally grown up with the internet. While he still feels it is too early to make a call on the impact of social media on mainstream brands, he can touch his nose and likes to climb on things.

When Max gets up from his afternoon nap his first message to the team will focus on the importance of "gut testing" strategies by eating the presentations, or at least putting the mouse and the calculator in your mouth.

Keep your eyes out for more exciting changes on the Brightworks team!