We are on the 4th floor of our office, and it takes approximately 15 seconds to get to our floor. Looks like we’ll have to write a 15 second elevator pitch.
Here we go. Press 4, turn to people in elevator, start pitching:
“Brightworks is a communications agency. While we deliver the majority of our work online, we don’t call ourselves a technology company because our clients don’t come to us to solve complicated technical problems, they come to us to solve communication and brand challenges. Our sweet spot is the mid-sized project and the 256 projects we delivered in 2008 ranged in budget from a few thousand dollars to a few hundred thousand dollars.
We started with a clear value proposition in online marketing. Our senior team has 8 – 10 years agency experience each driving online success for major national brands. However about a year in, a funny thing started to happen. Our clients began asking us to deliver their print promotion work as well. A few years later we have a print portfolio that we are incredibly proud of spanning promotional PIN cards, to sales force tools, to package design.
In the online world, our clients typically hand us a business challenge and look to us to craft a solution. That solution typically involves a web property, a contest or a product site for example, as well as an online promotion strategy utilizing a mix of SEM and display advertising. Once a foundation is in place, tools, newsletter programs, retention strategies, content generation and more typically follows.”
Oh, we’re sorry, did you miss your floor, guess we were talking too much. Now on the way back down to 4, maybe we could talk a little about our fantastic team and why we think Brightworks is like no other agency you’ve ever worked with…