NEWS & VIEWS
We are nothing if not opinionated.
by Brightworks Marketing Team - March 17, 2017
Once a year, Brightworks hosts a complimentary one-day conference for clients, staff and industry friends.
Brightworks Innovation Day isn’t your average ad-industry conference. It’s a truly inspiring experience thanks to its consistently diverse line-up of smart, talented, creative and just plain interesting people. It’s our way of saying “thank you” to clients and staff, and it serves as a source of creative inspiration throughout the year.
This year’s event took place March 1st at Toronto’s Design Exchange – and it just may have been the best one yet! Talks covered a variety of topics ranging from leadership to robots and everything in between. Check out our recap below!
INNOVATION DAY 2017 RECAP
Speaker 1: Drew Dudley | Founder & Chief Catalyst, Day One Leadership
The talk: Everyday Leadership
The takeaway: We need to redefine leadership. We’ve made leadership about changing the world when it’s really just about changing one person’s understanding of the world.
The quote: “Recognize that simple doesn’t mean little.”
Speaker 2: Chakameh Shafii | CMO, TranQool
The talk: The Persona Crisis
The takeaway: Everyone has an online persona and a private persona. Marketers are appealing to people’s inauthentic online behaviour rather than their true values.
The quote: “We’re marketing to the wrong people.”
Speaker 3: Ted Graham | Head of Open Innovation, General Motors
The talk: The Uber of Everything: How the Freed Market Economy is Disrupting and Delighting
The takeaway: A whole generation is being conditioned to a “Freed Market Economy” way of life centred upon exponential inventory (things we own but don’t use and can lend out), trust (communities with verified ratings) and profit (customer value/surge pricing).
The quote: “By 2020, more than 50% of the workforce will be freelance (aka have a ‘side hustle’).”
Speaker 4: Rahul Raj | CMO & Startup Advisor
The talk: Solve for Happy by Finding Your Work Tribe
The takeaway: The people you engage with shape your happiness. We need to recognize the importance of choosing who you work with and finding your work tribe.
The quote: “You are the average of the 5 people you spend the most time with.”
Speaker 5: Eric Beynon | President, Sustainable Growth Co.
The talk: Lessons from the CarbonXPRIZE: How to Drive Innovation to Solve the World’s Challenges
The takeaway: The CarbonXPRIZE competition asks innovators around the world to solve some of the world’s greatest challenges. Its success shows that people are inherently competitive, re-framing a question can encourage big thinking and a simple question can be a powerful magnet for innovative ideas.
The quote: “People are built to compete.”
Speaker 6: Jason Reid | Co-Founder & CEO, Giftagram
The talk: Giftagram: Making it Easy to Be Thoughtful
The takeaway: The Giftagram app lets you send great gifts from your smartphone. By studying global gifting trends and curating their gifts thoughtfully, they’ve grown rapidly in popularity.
The quote: “We deliver happiness.”
Speaker 7: Jared Ficklin | Futurist + Creative Technologist, Argodesign
The talk: Form Follows Me
The takeaway: Computer technology has evolved from simple “command/control” functions to having “intelligence/collaboration” capabilities. As we put more and more faith in computers to make our decisions, ethics becomes increasingly important.
The quote: “Did you really wish someone a ‘happy birthday’ if Facebook presented you with the button to do so?”
Speaker 8: Nick Parish | President, Americas, Contagious
The talk: What’s Contagious Now: Machine Learning and Humanized Computing
The takeaway: Machine learning is increasingly making its way into the sharing economy – and it’s created the biggest business opportunity in history.
The quote: “If you can create data, you can use machine learning.”
Speaker 9: Robert Lendvai | CMO, Flixel Photos
The talk: Photography Has Evolved: Learn How Cinemagraphs Have Transformed Digital Marketing
The takeaway: People are visual by nature – now more than ever. Flixel software lets you create eye-catching “living photos” that generate incredible online engagement rates.
The quote: “Still images don’t hold our attention like they used to.”
Speaker 10: Shauna Levy | President & CEO, Design Exchange
The talk: The Future of Design
The takeaway: So many of the world’s biggest challenges are design problems. When design, innovation and technology come together, incredible things happen.
The quote: “This is the new definition of design.”
Speaker 11: Alexandra Reeves & Anna Melnyk | Founders, EmojiHealth
The talk: Ifs, Nos and Bots
The takeaway: The majority of teenagers don’t actively manage their health. EmojiHealth is a messaging platform that sends the right messages to teens at the right time to encourage better health management.
The quote: “A lot of teens would rather talk to a messaging bot than their doctor.”
Speaker 12: Sarena Ally | CMO, Bunz
The talk: Future Markets and the Business of Barter
The takeaway: Bunz is so much more than a marketplace to trade things. The trades may be the catalyst – but it’s the real-life connections that make it a thriving community.
The quote: “People are still good. Superheroes are among us.”
Speaker 13: Daniel Lerner | Instructor, NYU
The talk: Passionately Successful
The takeaway: Success does not equate to happiness. If you want to be happily successful, you need to cultivate a harmonious passion based on doing something for yourself rather than doing it for other people.
The quote: “Choose easy. Work hard.”
So there you have it! 13 amazing speakers. 13 fascinating talks.
Have questions about the day? Don’t hesitate to get in touch – we always love meeting new people!