WHITEPAPERS

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  • The 364-Day KOL Problem: Digital Solutions to an Age-Old Problem

    The 364-Day KOL Problem: Digital Solutions to an Age-Old Problem

    April 5, 2017

    This whitepaper explores how digital tactics can be used to get more out of your brand’s Key Opinion Leader (KOL) initiatives.

    Topics covered include:

    • Why sustaining KOL engagement is so challenging for brands
    • The importance of specificity before and after ad board meetings
    • How brands can leverage digital platforms to reduce KOL friction

  • Brand Authenticity: Why Healthcare Marketers Need to Keep It Real

    Brand Authenticity: Why Healthcare Marketers Need to Keep It Real

    March 8, 2017

    This whitepaper explores brand authenticity in a world of healthcare consumerization.

    The topics covered are:

    • Approaching patients as “healthcare consumers”
    • The definition of a successful brand
    • What “brand authenticity” means for marketers
    • Closing the “authenticity gap”

  • Innovative Ideation: 3 Must-Ask Questions for Healthcare Marketers

    Innovative Ideation: 3 Must-Ask Questions for Healthcare Marketers

    February 15, 2017

    This whitepaper is dedicated to providing healthcare marketers new ways of thinking about their digital tactics.

    This whitepaper includes ideation techniques for innovative healthcare marketing such as:

    • Reducing friction in products or services
    • Marrying content and context
    • Leveraging technology to enhance the story

  • Doctors & Digital: The Current State of Digital Health

    Doctors & Digital: The Current State of Digital Health

    January 25, 2017

    This whitepaper provides a statistical overview of digital technology in the healthcare space and insights on how brands can become more involved in digital initiatives.

    Topics covered in this whitepaper:

    • Which digital technologies doctors are using now
    • Which new technologies are on the horizon
    • Opportunities for healthcare marketers to improve their digital offerings

  • The Seven Deadly Sins of iPad Detailing

    The Seven Deadly Sins of iPad Detailing

    November 1, 2016

    Interactive visual aids (iVAs) have grown increasingly popular with Pharma marketers over the years, yet many companies are still missing the mark when it comes to iPad detailing. This whitepaper outlines some commonly made mistakes and provides insights on how to create an iPad detail your sales reps will actually want to use!

    This whitepaper covers:

    • iVA storytelling, user setting and technological considerations
    • Seven common iVA mistakes to avoid
    • Insights on how to get the most out of your iPad detail aid

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