PREVIOUS NEXT RBC Dealer Reward Program Coffee Table Book for Auto Dealer Principals THE ASK Develop the overall branding strategy, toolkit and welcome package for the new RBC Automotive Finance, Preferred Dealer Experience. THE APPROACH Stand out from the crowd by taking the level of “premium-ness” up a notch to really attract attention and create excitement in the Dealership space. Sell the program to potential customers while they are already waiting to speak with dealers by placing marketing materials in waiting areas. Employ a minimalist and sleek creative design, inspired by the luxury Automotive industry, across all other campaign materials. THE RESULTS As you can see, the books turned out beautifully and dealer feedback has been overwhelmingly positive!