Hi. Welcome to Brightworks

Everything you expect from your marketing agency,
and just a little bit more.

We solve communication
and brand challenges

 

We are a creative agency that is a little hard to categorize. Over the 8 years we've been in business, through the 500 projects we delivered last year to some of the most respected brands in the world, and across the 27 international awards we've won since 2012 one thing remains consistent — we create experiences that connect the right brand message to the right audience.

We've done that through desktop, mobile, and social channels as well as via traditional (read: paper) tactics. Our clients consistently say three things about us: we're strategic, we're creative and we deliver.

We're a group of dedicated, passionate and thoughtful marketers

We try hard to create an environment within the agency that, within the turmoil of deadlines and projects and challenges, is open and supportive and fun. We know this sounds a little trite, but we aren't a 400-person firm where pulling this off is frankly nearly impossible. We are a mid-sized independent and passionate agency, with a flat organizational structure and some of the best people you could spend your day with.

Featured Work

100 Quality Tips Contest

100 Quality Tips Contest image

To reinforce the ASPIRIN® 81mg commitment to Quality backed by its 100 points of Quality Control, we developed the ASPIRIN® 81mg 100 Quality Tips campaign. Users were encouraged to enter the contest for a chance to win $5,000 and opt-in for the weekly tips email. Every week users would receive 4 new tips to help them lead a better quality life.

These tips were also added to the 100 Tips section of the microsite each week encouraging repeat visits as new content was added!

 
 

Featured Work

Bayer Dermatology

Bayer Dermatology image

For over 4 years, Brightworks has been the go-to marketing agency for Bayer HealthCare's U.S. dermatology division and their brands Desonate® and Finacea®.

Brightworks delivers successful campaigns across multiple channels for Bayer including award-winning mobile apps such as The Rosacea App and The Eczema App (2013 MM&M Gold Award winner); patient support programs like Rosacea Concierge and eDetail aids for Bayer's sales reps.

In 2013, Brightworks and Bayer worked together to create a brand new HCP-focused marketing campaign for Finacea®, the #1 dermatologist-prescribed topical treatment for mild to moderate rosacea.

 

Giving Back

Brightworks and Right to Play

We are proud to support Right To Play Canada's PLAY program. Through this support, the PLAY program will help bring sports equipment and arts materials to more than 750 children and youth in more than 20 First Nations communities in Ontario. By engaging Aboriginal children and youth — the future leaders of these communities — the PLAY program seeks to promote meaningful, lasting change.

On behalf of everyone at Brightworks, we would like to say thank you to our clients, friends and family for your continued support!

Brightworks

Innovation
Day 2014

Innovation Day Logo

Organized and hosted by Brightworks, the goal of Innovation Day is to expose our guests to new ideas, new technology and new approaches to marketing in the digital age. We work hard to present local and international speakers who get us excited, make us a little bit smarter, and who share ideas that we can then claim as our own to impress our colleagues!

On March 5 2014 we hosted our 4th annual Innovation Day for over 200 Brightworks friends and colleagues. This year's even was called "amazing", "inspirational" and "a milestone" by attendees. With speakers from Contagious Magazine, MARs Discovery District, The Atlantic and The University of Waterloo we covered everything from adventure travel, to the internet of things to electronic underwear! For more on what the attendees were saying check out the social summary, and for photos and illustrations from ImageThink, visit the Innovation Day site.

 

News

We're Hiring!

Social Media Analyst
Social media is your passion – and you don’t just love it, you are smart about it.

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We are getting into the Halloween spirit at the Brightworks office this week, kicking things off with our annual Staff Pumpkin Carving Contest!

This year our teams got really creative... check out the entries and be sure to like your favourites! The winning team will be announced on Halloween. The pumpkin with the most likes by Friday wins!

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We're proud to announce that Brightworks just won THREE 2014 Davey Awards! We excited to be honoured in the Pharmaceutical Website category, Online Marketing & Microsite category, and the Print Collateral category!

You can find out more about the awards here: http://www.daveyawards.com

Congratulations to everyone involved on these amazing projects!

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The future of prescriptions is coming!

This start up is manufacturing “smart pill bottles” - wireless prescription bottles that collect and send all adherence data in real time and will text or email you if you ever miss a dose.

Healthcare firm, AdhereTech has recently been featured by Forbes, medGadget and PM360. Learn more here!
http://adheretech.com

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The photo contest plaques are in and we must say, they look awesome. Thanks to everyone who voted for our winners!

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Attention all Mac users!

We can expect big news from Apple today, including the launch of OS X Yosemite, the latest version of Apple's desktop operating system, as well as the unveiling of the newest iPad Air and iPad Mini.

Apple's iPad and Mac event starts streaming live at 1 PM today, stay up to date here: http://www.theverge.com/2014/10/16/6987185/apple-ipad-announcement-live-stream-blog-start-time

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We're quickly approaching 6 months in the new office, and it looks like we moved into the neighbourhood just in time!

See what the corner of Queen and Broadview will look like in 5 years here:

http://www.blogto.com/city/2014/10/what_queen_and_broadview_will_look_like_in_5_years/

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New graffiti outside of the BW offices... but we don't know what it says! Any takers?

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Here's a little artistic inspiration for you all on this Friday before the long weekend!

The GIF-ITI App brings artist INSA's murals to life! His unique paintings are street art that become animated when viewed through the app. Could this be the next big evolution in the art world?

Based on the discussion on Augmented Reality at our lunch and learn with Unikron, we think you might like this too!

http://thecreatorsproject.vice.com/blog/augmented-reality-gif-iti-app-brings-insas-moving-murals-to-your-smartphone

Learn for about GIF-ITI here: http://www.gif-iti.com/about.html

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We're excited to announce the launch of the new “What Type of Traveller Are You?” Dukoral Facebook contest!

Find out if you’re a Trinket Tourist, Culture Vulture, Spa Junkie, or Adventure Addict by completing the quiz, and you’ll be automatically entered in a draw to win weekly Neutrogena prizes, and grand prizes of a $1,000 AirCanada gift card or a GoPro Camera!

A big shout out and congratulations goes out to everyone at Janssen and Brightworks who worked on this campaign!

http://www.dukoraltravelcontest.ca


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Let the Halloween prep begin with an overloaded car, stuffed to the sunroof with candy!

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Each year we send every member of the Brightwork's creative team to Canada's largest and most important graphic design event, RGD's DesignThinkers Conference! We are thrilled to be a part of this year's Think Tannks, a select group committed to creativity, design thinking, and our creative team!

Learn more about Think Tanks and the Design Thinkers Conference here:
http://designthinkers.com/Masters.aspx

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Happy Friday everyone! We're in full Fall mode at Brightworks this month with Nuit Blanche, Thanksgiving, and Halloween to look forward to! Not to mention everyone's favourite October event... the annual Brightworks pumpkin carving contest!

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Ainslie and Cam making friends at We Day!

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Up close and personal at #WeDayToronto! Check out the Brightworks twitter page for more live updates!

https://twitter.com/brightworksinc

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Contact

100 Broadview Avenue, Suite 200
Toronto, ON, M4M 3H3

416.586.1502
info@brightworks.ca