Hi. Welcome to Brightworks

Everything you expect from your marketing agency,
and just a little bit more.

We solve communication
and brand challenges

 

We are a creative agency that is a little hard to categorize. Over the 8 years we've been in business, through the 500 projects we delivered last year to some of the most respected brands in the world, and across the 27 international awards we've won since 2012 one thing remains consistent — we create experiences that connect the right brand message to the right audience.

We've done that through desktop, mobile, and social channels as well as via traditional (read: paper) tactics. Our clients consistently say three things about us: we're strategic, we're creative and we deliver.

We're a group of dedicated, passionate and thoughtful marketers

We try hard to create an environment within the agency that, within the turmoil of deadlines and projects and challenges, is open and supportive and fun. We know this sounds a little trite, but we aren't a 400-person firm where pulling this off is frankly nearly impossible. We are a mid-sized independent and passionate agency, with a flat organizational structure and some of the best people you could spend your day with.

Featured Work

100 Quality Tips Contest

100 Quality Tips Contest image

To reinforce the ASPIRIN® 81mg commitment to Quality backed by its 100 points of Quality Control, we developed the ASPIRIN® 81mg 100 Quality Tips campaign. Users were encouraged to enter the contest for a chance to win $5,000 and opt-in for the weekly tips email. Every week users would receive 4 new tips to help them lead a better quality life.

These tips were also added to the 100 Tips section of the microsite each week encouraging repeat visits as new content was added!

 
 

Featured Work

Bayer Dermatology

Bayer Dermatology image

For over 4 years, Brightworks has been the go-to marketing agency for Bayer HealthCare's U.S. dermatology division and their brands Desonate® and Finacea®.

Brightworks delivers successful campaigns across multiple channels for Bayer including award-winning mobile apps such as The Rosacea App and The Eczema App (2013 MM&M Gold Award winner); patient support programs like Rosacea Concierge and eDetail aids for Bayer's sales reps.

In 2013, Brightworks and Bayer worked together to create a brand new HCP-focused marketing campaign for Finacea®, the #1 dermatologist-prescribed topical treatment for mild to moderate rosacea.

 

Giving Back

Brightworks and Right to Play

We are proud to support Right To Play Canada's PLAY program. Through this support, the PLAY program will help bring sports equipment and arts materials to more than 750 children and youth in more than 20 First Nations communities in Ontario. By engaging Aboriginal children and youth — the future leaders of these communities — the PLAY program seeks to promote meaningful, lasting change.

On behalf of everyone at Brightworks, we would like to say thank you to our clients, friends and family for your continued support!

Brightworks

Innovation
Day 2014

Innovation Day Logo

Organized and hosted by Brightworks, the goal of Innovation Day is to expose our guests to new ideas, new technology and new approaches to marketing in the digital age. We work hard to present local and international speakers who get us excited, make us a little bit smarter, and who share ideas that we can then claim as our own to impress our colleagues!

On March 5 2014 we hosted our 4th annual Innovation Day for over 200 Brightworks friends and colleagues. This year's even was called "amazing", "inspirational" and "a milestone" by attendees. With speakers from Contagious Magazine, MARs Discovery District, The Atlantic and The University of Waterloo we covered everything from adventure travel, to the internet of things to electronic underwear! For more on what the attendees were saying check out the social summary, and for photos and illustrations from ImageThink, visit the Innovation Day site.

 

News

See what people are saying about Innovation Day 2014! http://bit.ly/1nnZBCf

We're Hiring!

Account Manager
Love to grow accounts and give your clients a superior strategic edge? http://linkd.in/1eELJ4l

We are happy to announce that Bayer's Starting With Me project won an Internet Advertising Competition Award! See it here

New landscaping in the western BloC calls for a little pop up bloC party! http://on.fb.me/NpDWgo

Wishing all of our friends and clients a Happy Valentine's Day and Family Day Weekend! http://on.fb.me/NpE3IS

Six more weeks of winter predicted for Canada this groundhog day... Luckily we have lots to look forward to this month! http://on.fb.me/1i1aK8P

Looking for stock photos that are a little less, well, "stock"? Interesting partnership between Getty and LeanIn.org with a new ... http://on.fb.me/NSfP9Q

The 2013 photo contest finalists have a new home on the wall! http://on.fb.me/1eZ3k2z

Contact

370 King Street West, Suite 504
Toronto, ON, M5V 1J9

416.586.1502
info@brightworks.ca