We are a creative agency that is a little hard to categorize. Over the 9 years we've been in business, through the 750 projects we delivered last year to some of the most respected brands in the world, and across the 55 international awards we've won since 2012 one thing remains consistent — we create experiences that connect the right brand message to the right audience. We've done that through desktop, mobile and social channels as well as via traditional (read: paper) tactics. Our clients consistently say three things about us: we're strategic, we're creative and we deliver.
Front and Back-end development
Video & Animation
We try hard to create an environment within the agency that, within the turmoil of deadlines and projects and challenges, is open and supportive and fun. We know this sounds a little trite, but we aren't a 400-person firm where pulling this off is frankly nearly impossible. We are a mid-sized independent and passionate agency, with a flat organizational structure and some of the best people you could spend your day with.
After working with Shoppers for more than three years, Brightworks was tasked with the biggest challenge yet – the 2014 “Spring at Last” and “We Love Summer” campaigns.
The goal was to positioning Shoppers as the go-to destination for Spring and Summer, increasing traffic in-store and driving product discovery, and we were up to the challenge! Building on the excitement that happens when the weather changes we launched two fun campaigns back to back, showcasing products, engaging customers and even winning an award in the process!
For over 4 years, Brightworks has been the go-to marketing agency for Bayer HealthCare's U.S. dermatology division and their brands Desonate® and Finacea®.
Brightworks delivers successful campaigns across multiple channels for Bayer, including award-winning mobile apps such as The Rosacea App and The Eczema App (2013 MM&M Gold Award winner), patient support programs like Rosacea Concierge and eDetail aids for Bayer's sales reps.
In 2013, Brightworks and Bayer worked together to create a brand new HCP-focused marketing campaign for Finacea®, the #1 dermatologist-prescribed topical treatment for mild to moderate rosacea.
We couldn’t be more excited to announce that Brightworks will be working with the Art Gallery of Ontario as the creative partner for their Massive 11 Party! Last year’s event hosted 1,900 guests and raised over $300,000 to support the AGO’s innovative and compelling exhibitions and education programs. The Massive 11 Party will take place in Spring 2015 at the AGO and is sure to be one of the best yet.
Brightworks has partnered with Me to We and Free the Children to develop an innovative giving platform called Track Your Impact. This platform allows consumers to purchase items that support Free The Children and contribute to specific impacts as part of the Adopt a Village program. An impact can be as simple as 3 pencils to something as large as clean water for a family for a year.
To make our impact, this year’s Brightworks holiday cards each came with a code so you can track the impact we have contributed to on your behalf. Enter the code below at www.trackyourimpact.com to experience the Track Your Impact platform firsthand and see the difference you have made in a person’s life overseas.
In this spirit, we wish you and yours all the hope, wonder and joy that the Season can bring!
We are incredibly proud of the work we do with all of our clients. Over the years we’ve won 55 International Awards in industry categories including Health, Financial Services, Consumer Goods, Pharmaceutical, Education, Non-Profit, Website, Mobile Site, Mobile App, Interactive Application, Online Campaign, and Print Advertising Campaign.
After almost a decade in King West, we have moved east and set up shop in Riverside. We love our new home at the corner of Queen East and Broadview, and are proud to be part of this thriving and growing neighbourhood! Our new space inspires creativity and collaboration but is also somewhere to relax and entertain at the end of the day. Pay us a visit and see for yourself!
Brightworks is featured in the latest issue of Riverside Magazine, check out the article here (We’re on page 20!)
Organized and hosted by Brightworks, the goal of Innovation Day is to expose our guests to new ideas, new technology and new approaches to marketing in the digital age. We work hard to present local and international speakers who get us excited, make us a little bit smarter, and who share ideas that we can then claim as our own to impress our colleagues!
On March 5, 2014, we hosted our 4th annual Innovation Day for over 200 Brightworks friends and colleagues. This year's event was called "amazing," "inspirational" and "a milestone" by attendees. With speakers from Contagious Magazine, MaRS Discovery District, The Atlantic and the University of Waterloo, we covered everything from adventure travel to the internet of things to electronic underwear! For more on what the attendees were saying, check out the social summary, and for photos and illustrations from ImageThink, visit the Innovation Day site.