Hi. Welcome to Brightworks

Everything you expect from your marketing agency,
and just a little bit more.

We solve communication
and brand challenges

 

We are a creative agency that is a little hard to categorize. Over the 8 years we've been in business, through the 500 projects we delivered last year to some of the most respected brands in the world, and across the 27 international awards we've won since 2012 one thing remains consistent — we create experiences that connect the right brand message to the right audience.

We've done that through desktop, mobile, and social channels as well as via traditional (read: paper) tactics. Our clients consistently say three things about us: we're strategic, we're creative and we deliver.

We're a group of dedicated, passionate and thoughtful marketers

We try hard to create an environment within the agency that, within the turmoil of deadlines and projects and challenges, is open and supportive and fun. We know this sounds a little trite, but we aren't a 400-person firm where pulling this off is frankly nearly impossible. We are a mid-sized independent and passionate agency, with a flat organizational structure and some of the best people you could spend your day with.

Featured Work

100 Quality Tips Contest

100 Quality Tips Contest image

To reinforce the ASPIRIN® 81mg commitment to Quality backed by its 100 points of Quality Control, we developed the ASPIRIN® 81mg 100 Quality Tips campaign. Users were encouraged to enter the contest for a chance to win $5,000 and opt-in for the weekly tips email. Every week users would receive 4 new tips to help them lead a better quality life.

These tips were also added to the 100 Tips section of the microsite each week encouraging repeat visits as new content was added!

 
 

Featured Work

Bayer Dermatology

Bayer Dermatology image

For over 4 years, Brightworks has been the go-to marketing agency for Bayer HealthCare's U.S. dermatology division and their brands Desonate® and Finacea®.

Brightworks delivers successful campaigns across multiple channels for Bayer including award-winning mobile apps such as The Rosacea App and The Eczema App (2013 MM&M Gold Award winner); patient support programs like Rosacea Concierge and eDetail aids for Bayer's sales reps.

In 2013, Brightworks and Bayer worked together to create a brand new HCP-focused marketing campaign for Finacea®, the #1 dermatologist-prescribed topical treatment for mild to moderate rosacea.

 

Giving Back

Brightworks and Right to Play

We are proud to support Right To Play Canada's PLAY program. Through this support, the PLAY program will help bring sports equipment and arts materials to more than 750 children and youth in more than 20 First Nations communities in Ontario. By engaging Aboriginal children and youth — the future leaders of these communities — the PLAY program seeks to promote meaningful, lasting change.

On behalf of everyone at Brightworks, we would like to say thank you to our clients, friends and family for your continued support!

Brightworks

Innovation
Day 2014

Innovation Day Logo

Organized and hosted by Brightworks, the goal of Innovation Day is to expose our guests to new ideas, new technology and new approaches to marketing in the digital age. We work hard to present local and international speakers who get us excited, make us a little bit smarter, and who share ideas that we can then claim as our own to impress our colleagues!

On March 5 2014 we hosted our 4th annual Innovation Day for over 200 Brightworks friends and colleagues. This year's even was called "amazing", "inspirational" and "a milestone" by attendees. With speakers from Contagious Magazine, MARs Discovery District, The Atlantic and The University of Waterloo we covered everything from adventure travel, to the internet of things to electronic underwear! For more on what the attendees were saying check out the social summary, and for photos and illustrations from ImageThink, visit the Innovation Day site.

 

News


We all do it - skip through youtube preroll. Here's how one agency is making the most of those first 5 seconds and grabbing everyone's attention with an unskippable youtube ad.

http://www.adweek.com/adfreak/agency-tries-make-ad-thats-all-unskippable-youtube-preroll-159183


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Team Where My Pitches At reppin' Brightworks at the 2014 Kenya Cup!

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Let the ice cream games begin!
Each week a new team will serve up their ice cream creations and at the end of the summer we will post all the pictures so you can vote for the winners!

We kicked off the competition this week with vanilla maple walnut ice cream topped with deep friend twix and oreos... It's going to be tough to top that!

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Now that we're (almost) an all Mac shop... This new Apple ad showcases "The Notebook Brightworkers Love!"

https://www.youtube.com/watch?v=ULL6DqJfdoE


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A BIG thank you to Treeline Catering for spoiling us with lunch today! (Yes, those are chocolate covered strawberries and mini cheesecakes....)

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What an awesome surprise…walking into a lunch meeting and see this familiar smiling face! Congrats to Mia on joining the RBC Insurance team, we couldn’t be happier to have you as our newest client!

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Had to post this gif of Grace's Office Warming moves!

http://i.picasion.com/pic78/e9685ef0b68a8e426718cde3308a57ce.gif

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Better late than never! Today we're posting albums from OPMA Ribfest, the Brightworks Office Warming Party & Concert at the Opera House, as well as some shots of the new office. Enjoy!


Brightworks Office Warming Party at 100 Broadview, then private concert with Donovan Woods and The Strumbellas at the Opera House!

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Google is designing the ultimate font for the digital age. It's called Roboto, and it works on everything!

http://nymag.com/daily/intelligencer/2014/07/google-is-designing-the-font-of-the-future.html?mid=facebook_nymag

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Some of us at the office are still feeling the aftermath of the summer party! We hope everyone has a relaxing, restful weekend!

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Contact

100 Broadview Avenue, Suite 200
Toronto, ON, M4M 3H3

416.586.1502
info@brightworks.ca