Hi. Welcome to Brightworks

Everything you expect from your marketing agency,
and just a little bit more.

We solve communication
and brand challenges

 

We are a creative agency that is a little hard to categorize. Over the 8 years we've been in business, through the 500 projects we delivered last year to some of the most respected brands in the world, and across the 27 international awards we've won since 2012 one thing remains consistent — we create experiences that connect the right brand message to the right audience.

We've done that through desktop, mobile, and social channels as well as via traditional (read: paper) tactics. Our clients consistently say three things about us: we're strategic, we're creative and we deliver.

We're a group of dedicated, passionate and thoughtful marketers

We try hard to create an environment within the agency that, within the turmoil of deadlines and projects and challenges, is open and supportive and fun. We know this sounds a little trite, but we aren't a 400-person firm where pulling this off is frankly nearly impossible. We are a mid-sized independent and passionate agency, with a flat organizational structure and some of the best people you could spend your day with.

Featured Work

100 Quality Tips Contest

100 Quality Tips Contest image

To reinforce the ASPIRIN® 81mg commitment to Quality backed by its 100 points of Quality Control, we developed the ASPIRIN® 81mg 100 Quality Tips campaign. Users were encouraged to enter the contest for a chance to win $5,000 and opt-in for the weekly tips email. Every week users would receive 4 new tips to help them lead a better quality life.

These tips were also added to the 100 Tips section of the microsite each week encouraging repeat visits as new content was added!

 
 

Featured Work

Bayer Dermatology

Bayer Dermatology image

For over 4 years, Brightworks has been the go-to marketing agency for Bayer HealthCare's U.S. dermatology division and their brands Desonate® and Finacea®.

Brightworks delivers successful campaigns across multiple channels for Bayer including award-winning mobile apps such as The Rosacea App and The Eczema App (2013 MM&M Gold Award winner); patient support programs like Rosacea Concierge and eDetail aids for Bayer's sales reps.

In 2013, Brightworks and Bayer worked together to create a brand new HCP-focused marketing campaign for Finacea®, the #1 dermatologist-prescribed topical treatment for mild to moderate rosacea.

 

Giving Back

Brightworks and Right to Play

We are proud to support Right To Play Canada's PLAY program. Through this support, the PLAY program will help bring sports equipment and arts materials to more than 750 children and youth in more than 20 First Nations communities in Ontario. By engaging Aboriginal children and youth — the future leaders of these communities — the PLAY program seeks to promote meaningful, lasting change.

On behalf of everyone at Brightworks, we would like to say thank you to our clients, friends and family for your continued support!

Brightworks

Innovation
Day 2014

Innovation Day Logo

Organized and hosted by Brightworks, the goal of Innovation Day is to expose our guests to new ideas, new technology and new approaches to marketing in the digital age. We work hard to present local and international speakers who get us excited, make us a little bit smarter, and who share ideas that we can then claim as our own to impress our colleagues!

On March 5 2014 we hosted our 4th annual Innovation Day for over 200 Brightworks friends and colleagues. This year's even was called "amazing", "inspirational" and "a milestone" by attendees. With speakers from Contagious Magazine, MARs Discovery District, The Atlantic and The University of Waterloo we covered everything from adventure travel, to the internet of things to electronic underwear! For more on what the attendees were saying check out the social summary, and for photos and illustrations from ImageThink, visit the Innovation Day site.

 

News

We're Hiring!

Social Media Analyst
Social media is your passion – and you don’t just love it, you are smart about it.

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Good luck to the Bayer & Brightworks team for their finalist nomination for Rosacea Concierge at the PM360 awards tonight! Congratulations to everyone involved!

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Just a reminder that the Staff Photo Contest voting will come to a close tomorrow at 5 PM! Be sure to like your favourites!

We're hiring! Are you a social media guru? If you live and breathe Social and possess both strategic smarts and hand-on savvy, join the Brightworks team. Check out (and share!) our job posting!

http://lnkd.in/di3cCkD


Look for the Brightworks team at the annual Bayer employee golf tournament today at Caledon Woods Golf Course! We are here with The Dirty South Food Truck serving up some good old fashioned southern comfort food!

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These are the 15 finalists from the 115 entries we had in this year's Brightworks Staff Photo Contest!

The photo with the most likes by 5 PM on Friday September 19th will be the winner. Please like and share your favourites!

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Quote of the Month: "What Summer?!"
Time to bust out those sweaters and jackets, fall is upon us! We're sad to see summer go, but we've got an exciting September to keep us busy!

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So we're all really excited about the iPhone 6, Apple Pay and the Apple Watch... but the real star of Apple's event yesterday? Scarf guy!

http://www.buzzfeed.com/jessicamisener/scarf-guy-quickly-becomes-the-apple-events-biggest-fashion-s#4ctjp6r

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Apple is making BIG announcements today, including 2 new iPhones and the launch of the new Apple Watch!

Stay up to date here:
http://www.theverge.com/2014/9/9/6126275/apple-iphone-6-iwatch-event-live-updates-news-announcements


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It's a circus at the final week of BW Ice Cream Parlour! Carnival sundaes topped with caramel corn, poprocks, candy apples, and cotton candy cones!

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The city is already buzzing...Happy TIFF everyone!

To kick off Toronto's best time of here, take a look at the 50 films you need to see at this year's festival! We know what movies we are lining up for... do you?

http://www.torontolife.com/tiff-2014/tiff-films-2014/2014/08/29/50-tiff-films-2014/

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We often forget the power of a "bookbook" ... Have a look here at the most innovative Ikea catalogue to date!

http://www.adweek.com/news/advertising-branding/ad-day-ikea-hilariously-pitches-its-2015-catalog-cutting-edge-technology-159846

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Today officially marks the first day of school, and our inner kids are excited about this techy new way to take notes! Moleskine's new Livescribe notebook, coupled with Livescribe pen, backs up everything you've written down to an app so notes can be viewed at anytime. Never worry about losing those meeting notes, brainstorm sessions, or doodles again! Check out the future of note-taking here:

http://www.fastcodesign.com/3034901/wanted/this-new-moleskine-is-like-an-ipad-made-of-paper


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BW Ice Cream Parlour starting the weekend right with raspberry sorbet margaritas!

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Is Instagram's Hyperlapse the next big thing in social media?

Instagram introduced their new app, Hyperlapse - the easiest way to create a time-lapse video on your phone! Videos created with app can be shared on any platform, making this new app the next big thing in mobile movie-making.

It's only been out for a few day... but check out how some big bands are already experimenting with Hyperlapse!

http://www.adweek.com/news/technology/12-marketers-already-experimenting-hyperlapse-159762

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Look for the newest member of BW family, Jenny Simpson, on this week's edition of Marketing Magazine's "On the Move"!

http://www.marketingmag.ca/brands/on-the-move-weekly-roundup-39-122764

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Contact

100 Broadview Avenue, Suite 200
Toronto, ON, M4M 3H3

416.586.1502
info@brightworks.ca