BD DIABETES INNOVATIONS
In 2014 BD awarded Brightworks stewardship of the thriving North American 'Diabetes Innovations' community. At over 500,000 people strong, the challenge was to increase engagement and ultimately provide insight through information and support through a true dialogue.
Working closely with a passionate community and an forward-thinking client, we helped change the rules of the game for Social within BD. Not resting on past successes the team continues to focus on the key pillars - more relevant content, richer discussions, and ultimately more engagement.